Askme bazaar ke fail hone ki wajah in hindi

Ek business ko chalana aur usko acha mukam per banaye rakhna CEO kam hota hai. CEO ka ek decision uske company or uske employees ko bada bhi sakta hai aur duba bhi sakta hain. Isliya bola jata hai ki har koi CEO nhi ban sakta. Aise hi ek galti Askme bazaar ke founder ne karat tha. Na jaane kyu 2000 /- crore ka startup kyu fail ho gaya. Kya galtiyo thi in logon ki, kya yah sudhara ja sakta tha. Aur kya hai vah business lesson Jo hamain in ke galtiyo se sikhani chahie.

Shuruaati dino mein, 1990 bharat ka vah daur tha jab ham log arthik roop se sankat me the. Charo taraf bhukh mari aur logon ke pass kaam bhi nahin tha aur sarkar ke pass bhi itna paisa nahin tha ki vah apna desh chala sake. Aise halat ko dekh kar desh ke Sarkar ko ehsas hua.

Agar desh me businessman nahin honge to desh ki arthik sthiti kabhi nhi sudhregi. Aur is se hamare desh me janm hua SEMs ka. SEMS means small and medium-sized enterprises. Kuch aise SEMs jaise Reliance, Biocon, Infosys ye sare SEMs aage chal kar bade ban gaye. Lekin abhi bhi Sarkar ko is se jyada fayda nhi ho rha tha. Kyunki abhi bhi bharat mein chote business itne saare the. Jinko funding ki jarurat thi. In vyapariyon ko support karne ke liye yellow page banaya gaya. Mukhya roop se yellow pages me sabhi chota businessman ke number or contact address hota tha. Iske vajah se chhote business man acche level per kam karne lag the.

Bharat me iski shuruaat get-it infomedia services limited ne kiya aur dekhte-dekhte ya kuch saalo me 50 desho se bhi jyada mein fail gai. Isi daruan kuch aisa hua ki uske aane se sab kuch badal gaya. Internet revolution jisne puri duniya ko badal diya. Internet ke madhyam se aap jo chahe vah search kar sakte ho aur apne ichcha anusar kuch bhi order kar sakte ho. Lekin 2010 ke time me aisa kuch bhi nhi tha.

Teji se grow karne wali company

Isi Avsar ko dekhte hue Askme.com ko network18 ne shuru kiya tha. Yah ek buy or sell karne wala ek online platform tha. Duniya ke sabhi chhote sellers in ke sath jod rahe the. Yah company har sal 120% annual growth rate se badh raha the. Aur 3 sal ke baad kuch aisa hua ki 2013 me Askme ko aise offer aaya ki vah usko thukra nhi paya. Get-it infomedia ne askme ko le liya. Aur dekhte hi dekhte unke selling 200% se bhi jyada ki ho gai. inke company ka revenue 2012-13 me 26 crore tha vah badh kar 2014-15 me 50 crore ho gaya.

Ab askme bazaar bharat ka sabse teji se badhane wala business bangaya tha. Aur fir ek din 24 aug 2016 ko askme ke sabhi employs ko ek e-mail aata hai aur 4000 log raato raat berojgar ho jaate hai. Aur iske barbadi ka shuruaat 2013 se start hua jb askme bazaar launch hua. Isi ke nakshe kadam par chalte hue amazon or flipkart dono ne ek digital platform provide kiya. Inke app ke jariye india ke sabhi dukandaron ka selling jyada matra mein badhne laga tha.

Customers ka dhyan na rakhna

Lekin askme bazaar apne grahko ka pura dukan list karne ka opportunity de raha tha. Aur dekhte hi dekhte logon ke 6 lakh order askme lene laga vah bhi sirf 1 mahine me. Lekin askme bazaar ke system me ek bahut badi problem thi. Pahle problem ke sellers ke pass time se pasia nhi pahunchta the aur dusri time se refund bhi nhi aata tha. Aur jo logistic ki company thi jo maal pahunchane ka kam karti thi unko bhi time se payment nhi milta tha.

Galat tareeke se kaam karna

Yah sab isliye hone laga, kyunki company ka sara kaam excel sheet par hota tha. Jiske chalte sab kam itni jayada deeri se hone lage. Sellers maal bech nhi paate tha aur customer khareed nhi paate the. Ab app log soch rahe ho gai ki Jab system hi itna kharab tha to order kis tarike se aa rahe the. Iska karan tha compuny ke markting management. Company ke top management ki team me 90% log marketing background se the.

Company ki power kisi aur ko dena

Isliye in ki company teji se grow karti rehti thi. Lekin yaha hota kya hai ki jis company ne askme bazaar ko acquire kiya tha jiska naam hai get-it infomedia. Get-it infomedia ka jo parent company hai uska naam hai Astro holding jiski get-it infomedia me 98% holding hai. Aur askme bazaar ko sara paisa (fund) Astro holding se jata tha. Aur 2016 me Astro ne paisa dena band kar diya. To askme bazaar ke market value bilkul hi khatm ho gai thi. Aur company ko band karna pada.

Aap khud soch sakte hai ki company me har insan ki kitni value hoti hai. Abb sabse jyada important hai niche wala note.

NOTE :

  1.  Ek samay par hame hamesha ek hi kaam karna chahiye warna hamara dimag 2 jagah bat (divid) ho jata hai aur hum apne kaam me focus nahi karo pate hai. Isliye aap jo kaam kar rahe hai usko ek dum focus ke sath pura karna chahiye
  2. Hamare kaam me har ek shrenee (category) ke logo ki apni value hoti hai agar unme se ek bhi miss hoga to company ka growth karna muskil ho jayega. Inki company me sabhi marketing background ke log the isliye inka sara focus marketing pe raha. Inke pas koi CTO nahi tha jo inki tech team pe dhyan de aur unhe improve kare aur nahi koi finance ko dekhne wala tha.
  3.  Aakhri aur sabse important baat ki apke business me agar saari power kisi aur ke pas hai aur sirf usi ki chalti hai to apka business ache se grow nahi kar sakta hai inke sath bhi aisa hi hua inke company ki sari power inke investors ke pas thi. Wo 98% ke maalik the. Hame na aisa apne business me aur na hi apni life me karna chahiye hamari life ka control hamesha hamare hath me hi hona chahiye tabhi hum acha decision le sakte hai. Read more

4 Comments

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