Maggi aise bani bharat ki pasand in hindi

Aaj mai apko batata hu Maggi aise bani bharat ki pasand. Aisa Koi bhi nahi hoga jise Maggie khana pasand na ho. Sabhi logo ne maggi ko khaya hoga. Bahot se logo ki to Maggi pahli pasnd hai jo daily maggi ko khate hai. Maggi ka janam 1886 me Julius Maggi ne ki thi. Unhone apne name pe hi iska bhi name rakh diya. Lekin ye to nestle ka product hai, haan 1947 me maggi ko nestle ne le liya tha. Uske baad maggi ka asli khel shuru hua. 1983 me maggi ne apna pahla kadam bharat me rakha tha. Dekhte hi dekhte maggi bharat me sabki pasand banti gyi. Aaj ke din Maggi ka bharat me 70% market share hai.

In logo ne itne ache se apne business ko setup kiya, ki aaj tak maggi ko kisi ne bhi beat nahi kiya hai. Aisa kaise hua to mai batat huu iske piche ki wajh kya hai. maggi aise bani bharat ki pasand.

1. Neuro marketing: –

Jab maggi bharat me aayi to in logo ka target koi aur nahi balki aurat (females) thi. Kuch dino baad unka ye idea bahot hi buri tarike se fail ho gyi. Maggi ne apna focus consumer pear lagaya na ki buyers pe. Business me apko ye dekhna hota hai ki apka real buyer kon hai. Unki psychology ko dhyan me rakhte hue hame sab karna hota hai. Yahi galti ki maggi ne. Unhe bacho (kids) ke liye market karna chahiye tha lekin unhone pahle aurato ke liye market kiya. Baad me inhe samjh me aya aur inhone apna marketing tarike ko change kiya

Aage chal kar inhe ek aur muskil ka samana karna pada. Inhone dekha ki bharat me to sabhi log daal, chawal, roti pasand hai fir inhone baccho ke liye kaam kiya. Bharat me baccho ko saam ke time snacks lena pasnad hai. Ab aap samjhiye maggi ne dekha ki. Bache ko kuch khana hai to wo burger, sandwich khata hai aur inko banana me bahot time lagta hai to iski vikalp (alternative) kya hai to wo hai chips, wafers, biscuit, namkin.

Ab aap khud sochiye ki ek bacche ka pet bharne ke liye kitne chips chahiye honge. Kam se kam 3-4 aur biscuit ke 2 packet. Maggi ne aisa aurat ki manovigyan ko samjhte hue kiya. Ghar ki aurato ko ye lagta tha ki, agar unka bacha namkin, biscuit khata hai to uski sehat ko nuksan hoga is se acha to wo maggi banak ke khila de. Llekin sach to ye hai ki maggi use jada nuksan karti hai.

Maggie abhi apne in trariko se jada khus nahi tha. Tab unhone market ko study kiya. Maggi ne re-market kiya aur usne waps se vigyapan kiya aur ye slogan rakha 2 minute me Maggie. Health bhi taste bhi. Lekin maggi yahi marketing karne se nahi rukta hai fr maggi logo ke dimag se khelta hai.

a. Visual codex:-

maggi ne rang ke sath khelna shuru kiya. Inhone apne packet ko pila aur lal color me kar diya. Ye dono color ko dekhte hi, insani dimag ghrelin hormone ko release karta hai. Iski wajh se insan ko bhuk lagti hai.

b. Design:-

agar apne notice kiya ho to maggi ne aj tak apna design ko badla nahi hai. Wo saalo se ek pattern ko follow karte aare hai.

c. Void fillers:-

hum sabhi logo ki life me kahi na kahi kuch khali hai to ye us time bhi hua karta tha to maggi ne is chij ka fayda uthate hue ek aur tarika apnaya. Unhone ek ad design kiya usme ek emotional story dikhai aur apne ads ke jariye mom aur kids ke bich ke bond ko darsaya. Unka ye tarika kaam kar gya.

Maggi bahot hi ache tarike se chal rahi thi tabhi inke upar ek khtra agya aur isko bharat me ban kar diya. Ban karne ki wajh thi ki iske ander lead aur MSG ki matra jyada paai gyi. Maggie ke ander lead aur MSG 17.2 ki matra me mila jabki us time 2.5 hi allow tha jo logo ki health par prabhaw daal raha tha.

05 June 2015 me isko ban kar diya gya tha. Jab ban hua to maggi ko bhari nuksan ka samna karna pada aur usi time inhone 270 crore se jyada ka maal market se waps mangwa liya. Lekinm yaha ek hairaan kar dene wali baat ye ki thik 8 mahine baad maggi market me waps agyi.

Iski wajh thi ki inhone august se apna market campaign shuru kar diya tha. inhone

We miss you maggi, maggi is safe now ka campaign shuru kar diya aur isse hua ye ki maggi ne logo ke dil apni pahle wali jagah banaye rakhi. Aaur November tak inhone apne saare test pas karke relaunch kar diya. Aur inhone waha bhi dimag lagaya snapdeal ke sath mil kar isko launch kiya

d. Flash sale:-

iska matlab ye hota hai ki product kuch samay tak hi apko show honge fir samay khatam hote hi aap order nahi kar sakte. Jab unhone aisa kiya to kuch chauka dene wale number samne aaye. Unhone sirf 5-minute ke liye hi snap deal maggi ko rakha aur 5 minute me hi 60,000 order aaye. Fir maggi ko samakh agya ki maggi ko log bhule nahi hai bas launch karne ki der hai. Mai apko batata chalu ki ye inke liye possible nahi hota agar inke pas ek tarika nahi hota to wo hai. Maggi aise bani bharat ki pasand? nahi.

2. RBMS (range brand marketing strategy)

Apne ek brand ko shuru kiya aur uske ander range product shuru kar diya. Apko pta hi hoga ki Maggie ke noodles hi nahi aur bhi saman aate hai. Jaise ki Maggie soup, upma, masala, pasta ye sabhi chije Maggie ke name se bikti hai. Iska fayda ye hai ki agar kisi product me koi kami aajati hai to brand ko jyada farak nahi padta hai. Isliye maggi ne bahot saare product launch kar rakhe hai taki kisi bhi product me koi dikkat aye to unki brand value par itna jyada farak na pade. Maggi aise bani bharat ki pasand? nahi.

3. APC (addiction price convenience) :-

Agar Maggie ke pas ye nahi hota to Maggie kabhi waps nahi aa sakta tha. A ka matlab hai addict Maggie ke ander kuch aisa dala jata hai. Jisse jo log usko khate hai addict ho jaate hai. Wo hai flavour enhancer (635) isse maggi ko 2 fayde hote hai. Pahla issei Maggi ki khoosbu achi aati hai jisse apka mnn karta hai. Isko khane ka aur dusri chij hai maggi ka taste bhadhata hai. Jab aap maggi khate ho to apka dimag dopamine release karta aur jis kaam me apka dopamine nikalta hai. Us kaam ko karne me insan ko bada maja aata hai ab chahe wo kaam koi sab hi ho

P hai price ab apke dimag me kya ye baat kabhi aayi hai. Ki itni mahngai me bhi Maggi itni sasti kaise mil jaati hai. To inhone wajan kam kar diya hai. Aur price ko jyada nahi badhaya isi wajah se maggi bahot jyada resell hoti hai.

C se Convenience matlab suvidha. Maggi sabhi logo ko bahot saari suvidha deta hai. Kuki ye ek pack food hai. Jaldi se ban bhi jata hai. Ise ghar ka koi bhi sadasya banake kha sakta hai. 2 minute me ban jati hai.Isliye maggi logo ke dilo pe raaj karta aya hai aaj tak. maggi aise bani bharat ki pahli pasand.

Isme bahot saare tarike hai jo aap bhi sikh sakte hai aur apne business me apply kar sakte hai. Askme fail hone ki wajah janiye.

5 Comments

Leave a Reply

Your email address will not be published.