Target right audience with Facebook Ads in hindi

Benefits of this article: Right audience ko target kaise kare Facebook ads ki help se.

Hello Readers, apke pas koi website, page ya koi business hai. Jise apne shuru kiya hai aur uspe apko audience lani hai. Apko bhi pta hoga ki “Facebook Ads Campaign is one of the best network” jaha se aap bahot sara traffic apne website ya page par la sakte hai.

Marketing types

Hum kisi bhi company ya product ka ad karte hai to wo marketing line ka hota hai. Marketing 2 tarah ki hoti hai outbound marketing aur inbound marketing. Inbound marketing me customers apko search karte hai (Jaise google map par; hospitals, shop, hotels, etc.). Hum aise ad target karte hai jo log search kar rahe hai, jiski unhe jarurat hai.

Outbound marketing me hum logo ko search karte hai (jaise Facebook ads). Apko aisi lead banani padti hai. Jisme ap logo ko target karte hai na ki unko kya chahiye. Marketing me right audience ko target karne ka hi fayda hota hai. Isliye Facebook ads ko acha ad net network mana jata hai.

Keyword value

Search ad me sab kuch “keyword” par aadharit hota hai. Kyunki jo bhi hum search karte hai wahi result me ata hai. Ab ap samhiye ki search ad me audience jyada mayne nahi rakhti hai. Apke pas un keywowrd se related artocles hai ya product hai to wo result me apne aap ajayenge.

Jiase ki se hum search karte hai “Apple” Search ad me sab kuch “keyword” par aadharit hota hai. Kyunki jo bhi hum search karte hai wahi result me ata hai. Ab ap samhiye ki search ad me audience jyada mayne nahi rakhti hai. Apke pas un keywowrd se related artocles hai ya product hai to wo result me apne aap ajayenge. Jiase ki se hum search karte hai “Apple” mai kon hu is baat se farak nahi padta hai. Bas wo product mujhe chahiye. Hope so ki aap samjh gye honge.

Bahot saare log facebook ads run karte hai. Aisa nahi hai ki sabhi ko ache se Facebook ads run karne ki knowledge hai. Bahot se log Facebook ads me fail ho jate hai due to lack of knowledge. Unko yahi nahi pta hota hai ki Facebook ads par hame apne kaam ki audience target kaise karni hai. Fir wo kahte hai Facebook ads se traffic nahi aate hai.

Is article me mai bataunga ki apko Facebook ads se right audience kaise target karte hai? Facebook ads ke kitne types hote hai? Lekin mai sirf 2 type ke Facebook ads ke baare me bataunga.

1. Saved Audience

Saved audience wo audience hoti hai jo ap Facebook ads campaign ke liye create karte hai. Jab ap first time Facebook ads create kar rahe hote hai to Ye audience create ho jati hai. Aur ye bhi ap hi select karte hai. Ya fir ap audience section se bhi create kar sakte hai. Agar apko nahi ata hai to follow kare.

Facebook ads

Audience par click kare> ab apko 3 option dikh rahe honge. Custom Audience, Lookalike Audience aur sabse last me Saved audience hoga. Apko saved audience> par click kar dena hai. Click karte hi apko new page milega.

facebook ads

Sabse pahli baat, Facebook ads create karne se pahle, apko ye ache se pta hona chahiye ki target audience kon hai. Jaise ki apko “digital marketing”, “Technology”, ya “food” se related audience ko target karna hai.

Sabse pahle apko wo location set karna hai jaha ke audience ko ap target karna chahte hai. Jaisa ki ap dekh sakte hai maine India ko select kar rakha hai. Apko age select karna hai, ki kitne se kitne age walo ko apki ad dikhni chahiye aur kon se gender ko.

facebook ads

Ap dekh sakte hai ki maine ek ad create kiya hai. Usme maine sirf “Technology” me interested audience ko target kiya hai. Jo ad maine create kiya hai Facebook 1.5 to 1.7 Billion logo ko ad show karega. Ab ap khud soch sakte hai ki ye ad kitne logo tak serve hogi aur kitne jyada impression milega.

2. Lookalike Audience

Agar apke pas koi website hai to apke liye ye best option hai. Lookalike audience apke website wali audience ki tarah hi hoti hai, jo business ko grow karne me help karti hai.

Lookalike audience apko size deta hai 1% to 10% tak. Jaise ki ap dekh sakte hai ki 1% me 5.1 Million logo ko target karta hai. Jaise jasie aap iska number of size increase karenge isme aur bhi audience add hote jayenge.

Apki website par kam traffic aati hai to lookalike audience jyada helpful nahi hoga. Wahi agar apke wesite pe 20,000 traffic hai to lookalike audience aur bhi jyada trafic lane me bahot hi help karega. Kyunki Facebook ke pas bahot se logo ka data hai. Facebook ko audience refine karne me asani hogi.

Mujhe asha hai ki apko hamara ye article samjh aya hoga. Read more.

5 Comments

  1. graliontorilesays:

    Interesting blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your theme. Thank you

  2. Hi there! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyhow, I’m definitely glad I found it and I’ll be book-marking and checking back often!

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